Instagram stories contribute magnanimously to businesses and brands. 500 million people use Instagram stories every day. 62% of people say they have become more interested in a brand or product after seeing it in stories. Once posted, your Instagram story stays for the next 24 hours and Instagram has plenty of stickers to use, some specifically designed for businesses. Stickers are a good vehicle to drive user engagement for your business. Let’s take you through Instagram stickers your business can benefit from and how you can use them.
1) Support Small Business Stickers
2) Question Stickers
3) Quiz Stickers
Everybody loves games and certainly loves prizes. Quiz stickers on Instagram are similar to the question stickers except that with the quiz stickers, you can make it a multiple choice question. You can list down a few optional answers (up to 4) and assign one option with the right answer. You can quiz your audience about your business/team/offers and acknowledge the right answers with a prize like a free coupon. This will seed curiosity and your users will do some research on you through your Instagram account, search for your business on Google or visit your website. In this process, they might bump into something they like about you or connect better to your business. This is a fun way to get your users to trace back through your journey and introduce your business in a new light in case they lost touch with you due to the lockdown.
4) Countdown Stickers
5) Shop Stickers
Share and Track
Usage of stickers like stay at home to express your concern and thank you to show gratitude to your users for helping you go on during the crisis are also noteworthy. Instagram stickers are not just elements of fun, they can be used effectively for business as well. Most remarkably now for businesses to seize on social media because the usage has increased by 87% in this lockdown. You can improve your brand awareness, increase engagement, involve your users, generate social proof apart from driving traffic to your business. Talk to our digital marketing experts to generate more ideas of engagement to keep your business alive in the digital world amidst COVID-19.
Read about 5 fun ways to connect through technology during COVID19. (Digital engagements can not sum up the joy of in-person communication but this technology is fairly decent)