Marketing

Ever since the Internet descended into our lives, businesses have been finding new ways to leverage its power. Now that digital marketing has overpowered our online activity and we are becoming conscious of our Internet behaviour, brands...

We have spoken enough about the importance of digital marketing campaigns and how it can aid your business online. But what are the steps involved in devising your first digital marketing campaign? We are answering that question in...

Setting 1: You are driving down the highway and you notice a billboard sporting a picture of cupcakes. No store details and no directions. Your mouth waters but you drive back hungry.  Setting 2: You are parked in front of a food truck...

The economy has taken a hit. The cash flow has decelerated. In turn, businesses have become volatile, some shutting down, some downsizing. The only COVID-proof (partially) businesses are the ones that are holding reins on the Internet....