Do you have an annoying friend who doesn’t even realize how annoying they are? Well, there are website equivalents to these human friends. Unpleasant websites and Uh-oh! There are many of them. A lot of factors make websites boring...
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From tech to marketing, we write about everything
A Shield to Jargon: Website Vocabulary You Should Know Before You Build Yours
by Pragati K B | Sep 1, 2020 | Website
If you are planning to get your website designed, you should be prepared to basket the website industry’s technical jargon hurled at you. We’re sure your website designers will break these terms into simple words for easy comprehension,...
READ MOREDesign and Copy: A Shared Approach to Digital Marketing
by Pragati K B | Aug 27, 2020 | Marketing
Setting 1: You are driving down the highway and you notice a billboard sporting a picture of cupcakes. No store details and no directions. Your mouth waters but you drive back hungry. Setting 2: You are parked in front of a food truck...
READ MORE7 Digital Marketing Myths Debunked to Chase Your Fright Away
by Pragati K B | Aug 23, 2020 | Marketing
The economy has taken a hit. The cash flow has decelerated. In turn, businesses have become volatile, some shutting down, some downsizing. The only COVID-proof (partially) businesses are the ones that are holding reins on the Internet....
READ MOREIs Your Business Now Digitally Prepared to Withstand COVID-19?
by Pragati K B | Aug 20, 2020 | Business, Covid19
As a growing number of businesses today are embracing the idea of “Less Physical, More Digital” to resist the tumbling down due COVID-19, we wanted to give you an inkling on how you can give your business space in the digital world. And...
READ MOREMeet Our Team’s Reflection in Words : All Things We Love About Our Work Style
by Pragati K B | Aug 13, 2020 | Work Culture
The work style is changing all around the globe to try and adapt to the COVID-19 crisis. The definition of workplace is redefining along with the evolution of work environments to accommodate the sudden shift that the virus has brought...
READ MOREAll You Need to Know About App Store Optimization (ASO)
by Pragati K B | Aug 6, 2020 | 10 Part Series - App
You have an app ready to launch. How do you do it and what do you need? There are a bunch of things your app needs before launching. One of them is ASO – App Store Optimization. ASO is an attribute that increases the discoverability...
READ MOREBye-bye, Carbon Emissions! Hello, Sustainable Websites!
by Pragati K B | Aug 3, 2020 | Website
We shooed away facts of climate change and lived through years of ignorance of climate emergency. Thanks to the collective efforts of environmental journalists, climate communicators, and activists because today, the face of climate...
READ MORE5 Ways to Stay-In-Touch Using Instagram Business Stickers During COVID-19
by Pragati K B | Jul 29, 2020 | Covid19, Social Media
Our way of living has turned upside down in the last few months and we are nowhere close to touching base. Stemming from the COVID-19 crisis, businesses are bearing the burn of inaction and freezing in position. To sidestep inertia,...
READ MORE4 Most important business scaling ideas for the digital era
by Suryavarshini | Jul 24, 2020 | 8 Part Series - Website
Grow your business digitally Starting small to scale big Understanding what works Keeping the end-users in mind Bringing the right talents together 1) Starting small to scale big There is no defined rulebook or schema to develop a...
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