Facts, Stats and Fixes For 10 Things People Hate About Websites

Do you have an annoying friend who doesn’t even realize how annoying they are? Well, there are website equivalents to these human friends. Unpleasant websites and Uh-oh! There are many of them. A lot of factors make websites boring and hateful. Why is it important for your website to not be one of them? 38% of people stop engaging with a website if the content or layout is unattractive. This does not end there. Even if you revamp your website, 88% of online consumers are less likely to return to a site after a bad experience. After all, first impressions last and second chances weigh less. Therefore, we recommend you get your website right the first time. For that purpose, you need to know what is liked as well as despised by the Netizens (people of the Internet). We have numbers to gravitate its importance, but we also have your back covered with fixes.

What People Hate

How to Fix It

What People Hate

Websites That Load As Slow As Snails

Websites That Load As Slow As Snails

39% of people stop engaging with a website if it takes too long to load. We know too well about our attention span, we don’t need to bring it up, but in numbers, 47% of users expect a maximum of 2 seconds loading time for an average website.

How to Fix It

Google PageSpeed Insights

 

Google Page Speed Insights
Google’s free tool lets you enter your webpage’s URL, analyzes its speed and also tells you about the opportunities to reduce the loading time after a thorough diagnostics of your website’s performance. Optimizing image/video sizes and removing unnecessary code accelerates the speed greatly.

What People Hate

Websites That Don’t Look Good on Mobile

Websites That Don’t Look Good on Mobile
We rarely open websites on our good old computer/laptop these days. Mobiles are quicker and convenient. Some websites look amazing on bigger screens but fail to deliver the magic in the smaller ones. 57% of internet users say they won’t recommend a business with a poorly designed website on mobile.

How to Fix It

Optimize UX for Responsive Design 

Optimize UX for Responsive Design

85% of adults think that a company’s website, when viewed on a mobile device, should be as good or better than its desktop website. Responsive design (creates dynamic changes depending on the screen size) must be in mind while designing your website’s UI and UX in the first place.   

What People Hate

Websites With Videos on Auto-Play

Websites With Videos on Auto-Play
People might be sneakily viewing your website in between a class or a conference meeting, you never know. Videos that auto-play, when your website is opened, is loathed by people as well as consume more energy which can otherwise be saved.   

How to Fix It

Use Play, Pause and Mute

 

Use Play, Pause and Mute

If you enable auto-play with the aim of making it seen, you will actually be driving viewers away. Instead, if your website is impressive at first glance, viewers will automatically want to look at videos included on the website. Auto-play is like calling for attention whereas giving the key of choice to the viewer is clever strategizing.

What People Hate

Too Quick and Too Many Pop-Ups

Too Quick and Too Many Pop-Ups

How often have you been annoyed with pop up ads? I’m guessing you answered, ‘a lot’ because 73% of internet users automatically disapprove of pop-up ads. Pop-ups may be ads or messages prompting to subscribe to emails. Pop-ups trouble us people so much that the inventor of pop-up ads in the mid-1990s publicly apologized.

How to Fix It

Acquaint and Pop Up

Acquaint and Pop Up

Pop-ups don’t always fail, when used rightly, it actually attracts a decent click-through ratio of about 2% which is higher than other kinds of ads. The trick is to delay the popup until the visitor gets acquainted with the website but at the same time refrain from exploiting the opportunity by including too many pop-ups. Implementing pop-ups always comes with the risks of websites becoming repulsive.

What People Hate

Unclear Website Layout

 

Unclear Website Layout

We’ve all got a lot of chaotic thoughts going in our head and another confusing one (website) is never welcome. As mentioned before, 38% stops engaging with a website whose layout is unattractive. The mess is not caused only because of its layout but also disordered navigation.  

How to Fix It

Well-Structured Layout + Navigation

Well-Structured Layout + Navigation

A characteristic of a good website is when it lets the visitors be intuitive. Call-to-actions are significant to guide the visitors even if there is not too much information. Differentiating categories and including clickable elements will help in this case along with incorporating search options.

What People Hate

Broken Links Are a Displease 

Broken Links Are a Displease
Broken/rot/dead link is when you see a 404 not found error page. 1 out of 200 links is broken each week. These links impact SEO rankings negatively and equals to a bad user experience. They drive people away and hit your website’s standing.

How to Fix It

Google Analytics

Google Analytics

Another one of Google’s free tools is Google Analytics which enables you to monitor your website’s performance. Here is an introduction of what is Google Analytics. Every website has a 404 not found page. You can use Analytics to figure out the number of visits this page gets and hence determine how visitors landed here and if any of your links are broken.

What People Hate

Irrelevant Stock Photography

Irrelevant Stock Photography

Budgets are often tight and stock images are the next best option but poorly chosen imagery cuts of the relevancy of your website. 67% of online shoppers rated high-quality images as being “very important”, more than specifications, descriptions and ratings. Visitors see images before they read and so more often than not, images must answer questions of “Who is this for?” and “What do you do?”

How to Fix It

Not All of Them Are Bad

Not All of Them Are Bad

Carefully pick stock images for your website that is consistent with your business and what you do. First, see who else is using that image and where. Try Google Images to pull your image and drop it into the search bar which will show results of usage instances. You can strengthen your game by picking unique and relevant images and obtaining its licence. Or simply change colours and add text to connect the image with your website.

What People Hate

Soundlessly Sleeping Websites

 

Soundlessly Sleeping Websites
By soundlessly sleeping, I mean inactive websites. The Internet has more than 2 billion websites but less than 400 million are active. Nobody likes to see a lifeless website with an outdated design from half a decade ago or timeworn copy.

How to Fix It

Make Some Noise With Consistent Activity

Make Some Noise With Consistent Activity

Constant updates inch you upwards in SEO rankings as well. You can stay active with the addition of new images to your gallery or newsletters and blogs. Read here to learn in detail about how you can utilize your website by staying active.

What People Hate

Overcrowded Websites 

Overcrowded Websites

Imagine you are in the midst of a Kumbh Mela gathering with millions of people around. Can you process what is happening with so much chaos everywhere? No. Similarly, websites with too many design elements, and no margins to pause, trigger an atmosphere of confusion in the visitors’ heads. 

How to Fix It

Unclutter With Whitespace

Unclutter With Whitespace

Whitespace is the empty space around the elements on the screen. It lets the images/words/layouts breath and results in an easier understanding of the information for the visitors. According to Human Factors International research, whitespace increases comprehension by almost 20%

What People Hate

Distracting Design and Hard-to-Read Fonts

Distracting Design and Hard-to-Read Fonts
When people visit websites, they want to be conveyed information and understand them in clarity. If the design is not complementing the copy or vice versa, the website falls apart. All elements of a website must play its part in harmony or it can easily go down the drain.

How to Fix It

Don’t Beat About the Bush

 

't Beat About the Bush

Keeping elements of your website in minimum always helps in the clear conveyance of messages. Use elements that fit and enhance each other. Readable fonts and comprehensible designs reach visitors quicker than its extravagant counterparts. 

Avoidance of these 10 most common mistakes will make a major contribution to the performance of your website. 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design. Therefore, your website plays a key role in how your visitors perceive your business.

You have the control of how you want your visitors to recognize you and to form opinions about you. Keep a tight rein on how your visitors see you in light by following our suggestions of how a website should be against the ideas of what people hate in websites. If you are unsure, reach out to us, and we will be happy to lend you a hand.

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