What People Hate
How to Fix It
What People Hate
Websites That Load As Slow As Snails
How to Fix It
Google PageSpeed Insights
What People Hate
Websites That Don’t Look Good on Mobile
How to Fix It
Optimize UX for Responsive Design
85% of adults think that a company’s website, when viewed on a mobile device, should be as good or better than its desktop website. Responsive design (creates dynamic changes depending on the screen size) must be in mind while designing your website’s UI and UX in the first place.
What People Hate
Websites With Videos on Auto-Play
How to Fix It
Use Play, Pause and Mute
If you enable auto-play with the aim of making it seen, you will actually be driving viewers away. Instead, if your website is impressive at first glance, viewers will automatically want to look at videos included on the website. Auto-play is like calling for attention whereas giving the key of choice to the viewer is clever strategizing.
What People Hate
Too Quick and Too Many Pop-Ups
How often have you been annoyed with pop up ads? I’m guessing you answered, ‘a lot’ because 73% of internet users automatically disapprove of pop-up ads. Pop-ups may be ads or messages prompting to subscribe to emails. Pop-ups trouble us people so much that the inventor of pop-up ads in the mid-1990s publicly apologized.
How to Fix It
Acquaint and Pop Up
Pop-ups don’t always fail, when used rightly, it actually attracts a decent click-through ratio of about 2% which is higher than other kinds of ads. The trick is to delay the popup until the visitor gets acquainted with the website but at the same time refrain from exploiting the opportunity by including too many pop-ups. Implementing pop-ups always comes with the risks of websites becoming repulsive.
What People Hate
Unclear Website Layout
We’ve all got a lot of chaotic thoughts going in our head and another confusing one (website) is never welcome. As mentioned before, 38% stops engaging with a website whose layout is unattractive. The mess is not caused only because of its layout but also disordered navigation.
How to Fix It
Well-Structured Layout + Navigation
A characteristic of a good website is when it lets the visitors be intuitive. Call-to-actions are significant to guide the visitors even if there is not too much information. Differentiating categories and including clickable elements will help in this case along with incorporating search options.
What People Hate
Broken Links Are a Displease
How to Fix It
Google Analytics
Another one of Google’s free tools is Google Analytics which enables you to monitor your website’s performance. Here is an introduction of what is Google Analytics. Every website has a 404 not found page. You can use Analytics to figure out the number of visits this page gets and hence determine how visitors landed here and if any of your links are broken.
What People Hate
Irrelevant Stock Photography
Budgets are often tight and stock images are the next best option but poorly chosen imagery cuts of the relevancy of your website. 67% of online shoppers rated high-quality images as being “very important”, more than specifications, descriptions and ratings. Visitors see images before they read and so more often than not, images must answer questions of “Who is this for?” and “What do you do?”
How to Fix It
Not All of Them Are Bad
Carefully pick stock images for your website that is consistent with your business and what you do. First, see who else is using that image and where. Try Google Images to pull your image and drop it into the search bar which will show results of usage instances. You can strengthen your game by picking unique and relevant images and obtaining its licence. Or simply change colours and add text to connect the image with your website.
What People Hate
Soundlessly Sleeping Websites
How to Fix It
Make Some Noise With Consistent Activity
Constant updates inch you upwards in SEO rankings as well. You can stay active with the addition of new images to your gallery or newsletters and blogs. Read here to learn in detail about how you can utilize your website by staying active.
What People Hate
Overcrowded Websites
Imagine you are in the midst of a Kumbh Mela gathering with millions of people around. Can you process what is happening with so much chaos everywhere? No. Similarly, websites with too many design elements, and no margins to pause, trigger an atmosphere of confusion in the visitors’ heads.
How to Fix It
Unclutter With Whitespace
Whitespace is the empty space around the elements on the screen. It lets the images/words/layouts breath and results in an easier understanding of the information for the visitors. According to Human Factors International research, whitespace increases comprehension by almost 20%.
What People Hate
Distracting Design and Hard-to-Read Fonts
How to Fix It
Don’t Beat About the Bush
Keeping elements of your website in minimum always helps in the clear conveyance of messages. Use elements that fit and enhance each other. Readable fonts and comprehensible designs reach visitors quicker than its extravagant counterparts.
Avoidance of these 10 most common mistakes will make a major contribution to the performance of your website. 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design. Therefore, your website plays a key role in how your visitors perceive your business.
You have the control of how you want your visitors to recognize you and to form opinions about you. Keep a tight rein on how your visitors see you in light by following our suggestions of how a website should be against the ideas of what people hate in websites. If you are unsure, reach out to us, and we will be happy to lend you a hand.
