Are you a business owner, small or big? If yes, you need to be visible on the Internet, no doubt. To really make your visibility on the Internet work, you should set up a Google My Business account and you NEED to OPTIMIZE it. What Is...
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Are Instagram Metrics All About Your Followers Count and Likes?
The first thing we notice on an Instagram post is the number of likes it has, the first thing about an Instagram profile is the number of followers. Somehow, we have gotten to the point where we are disregarding all other Instagram...
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Apps and User-Centric Approach: A Match Made In Heaven
In the era of digital transformation, the product/service itself is no longer the focal point to attract customers. The new trick is to lure customers through impressive user experience. The tide has turned from applying a...
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Devise Your First Digital Marketing Campaign in 7 Easy Steps
We have spoken enough about the importance of digital marketing campaigns and how it can aid your business online. But what are the steps involved in devising your first digital marketing campaign? We are answering that question in...
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Digital Hygiene: How Healthy Is Your Digital Behaviour?
The pandemic has redefined the way we work, study and talk. With all of it climbing up the online platform, we must learn a new term – “Digital Hygiene” in addition to practising personal hygiene. We are spending more hours on...
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A Shield to Jargon: Must-Know Web Analytics Basics to Monitor Your Website
Once you sow your business, you must keep a constant eye to grow healthy roots, stem, branches and eventually flowers. A similar line of reasoning runs on the growth of your business website. It needs constant nourishment and care. A...
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Social Media For Your Business: The Good, Bad and the Ugly
Social Media, as we know it, is an integral part of our everyday lives. From my 12-year old nephew to my 75-year-old grandpa, social media has something to do with all of us. We are all far deep into the business of endless scrolling...
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8 Warning Signs You Need to Redesign Your Website Immediately
The number of websites on the Internet has shot up since you last updated your website. With 547200 new websites created every day, it gets very competitive and the need to be the best is always in high spirits. If you don’t know how to...
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Is Facebook Still Relevant For Your Business in 2020?
It is the year 2020, 16 years after Facebook’s launch and I cannot think of any of my friends who still use the social networking site actively. It must be the same amongst your circle of friends, right? Here Are the Stats But there is a...
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The Importance of Images In Websites & Digital Communication
You are driving back from the grocery store to your home. You are stopped at a red light and you notice a large hoarding to your left. The hoarding has two lines of text and an image. What will your eyes turn to first, the image or the...
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