1) Your Mobile Users Are Unhappy
Times have long gone when websites were viewed on desktops and big screens. In the second quarter of 2020, mobile devices generated 51.53% of global website traffic. That’s half the users. Having a responsive website (website that adapts to varying screen sizes) is a pressing priority at the moment. If your website loses its layout and acts all funny on a mobile device, it needs to be redesigned right away.
2) Your Website Looks Age Old
New trends are constantly emerging and it is very hard to embrace out-dated websites today. Flashy fonts, pretentious design and bragging copy is a big NO in 2020. Low usability wipes out your website’s credibility. Dark mode, white space and minimalistic navigation are what your website should have. They help both in terms of aesthetics and functionality.
3) Your Visitors Walk Out Right Away
When your visitors jump out of your website as soon as they walk in, it implies that your content is not engaging enough. Retention of audience attention is crucial for SEO. Bounce rate is the percentage of visitors who leave the website from where they landed without exploring other pages of your website. You should maintain an average bounce rate between 41-55%, the lower the percentage, the better.
4) Your Website Is a Stranger to SERP
A website is only as good as its discoverability. If your website is not getting any traffic and also not appearing in Search Engine Results Pages, it is in serious trouble. If the source of your traffic is not through Search and you are concentrating on other paths, then it is a different ballgame. But when your website solely depends on Search Engines to magnet the audience, your SEO should be in force.
5) Your Conversion Rate Is Climbing Downwards
Conversion Optimized Website might not have been a familiar term when you first launched your website some years ago. Conversion optimization in websites has become mandatory as the importance of digital is going up and only up. A distraction-less website with user-generated content and personalized CTA increases conversion rates by 42%. If your rate is low, these are just the few of the many things that account for a strong conversion-rate strategy.
6) Your Business Has Outgrown Your Website
This is a great indication that tells you how your business has flourished since the launch of your website. You might have wanted a simple informational website when you launched, but now you have so much to convey which can’t be conveyed in a simple site. Or might want to incorporate e-commerce. Or your branding is no longer the same. It is a given that your website has to reflect the real-time status of your business. Your website has to stay consistent with your business. If that is lacking, kick start the redesigning process.
7) Your Website Takes Forever to Load
47% of users expect a maximum of 2 seconds loading time for an average website. 2 seconds might sound ambitious, but it certainly is possible depending on the elements of your website. Most old websites take longer than a few seconds and a delay by every second increases the bounce rates. You do not want your visitors to abandon your website just because it takes too long to load, so get it fixed.
8) Your Website Hasn’t Buddied Up With HTTPS
Hypertext Transfer Protocol Secure (the secure version of HTTP) encrypts information that transfers between a web browser and a web server. Google Chrome warns users of HTTP being insecure. 51.8% of the one million most visited websites worldwide now actively redirect to HTTPS and if you are not one of them, become one of them as soon as possible.
The average life expectancy of websites range between 2 and 5 years depending on the industry. Don’t let your website age, freshen it up as and when your business evolves. When you decide to redesign your website, think ahead of your time and your competition. Keep your website’s engagement and conversion at its peak. If you notice it slipping, check with our list of symptoms and visit the web doctor straight after.
