The first thing we notice on an Instagram post is the number of likes it has, the first thing about an Instagram profile is the number of followers. Somehow, we have gotten to the point where we are disregarding all other Instagram...
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Content. That. Matters
Pragati K B
From tech to marketing, we write about everything
Apps and User-Centric Approach: A Match Made In Heaven
In the era of digital transformation, the product/service itself is no longer the focal point to attract customers. The new trick is to lure customers through impressive user experience. The tide has turned from applying a...
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Devise Your First Digital Marketing Campaign in 7 Easy Steps
We have spoken enough about the importance of digital marketing campaigns and how it can aid your business online. But what are the steps involved in devising your first digital marketing campaign? We are answering that question in...
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Digital Hygiene: How Healthy Is Your Digital Behaviour?
The pandemic has redefined the way we work, study and talk. With all of it climbing up the online platform, we must learn a new term – “Digital Hygiene” in addition to practising personal hygiene. We are spending more hours on...
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A Shield to Jargon: Must-Know Web Analytics Basics to Monitor Your Website
Once you sow your business, you must keep a constant eye to grow healthy roots, stem, branches and eventually flowers. A similar line of reasoning runs on the growth of your business website. It needs constant nourishment and care. A...
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